HELLO WORLD
Apearal and Brand DesignDESCRIPTION
At Hello World, we celebrate the unsung
heroes and the unseen efforts that keep our world humming. Just like the infamous ‘Y2K Bug,’ often overlooked until it became a global sensation, we shine a spotlight on the individuals and systems working tirelessly behind the scenes. With a touch of humor woven into our visuals and branding, we embrace the unexpected and find joy in the everyday. Our brand values transparency, authenticity, and the power of storytelling to connect us all.
RATIONAL
The Y2K bug, also known as the Millennium Bug, was a computer glitch rooted in the practice of representing years with two digits, creating concerns that systems would interpret the year 2000 a 1900, potentially causing widespread malfunctions. Extensive preparations were undertaken globally to prevent possible disruptions, but when the new millennium arrived, the anticipated catastrophic failures largely failed to materialize. Despite playing a pivotal role in averting the Y2K crisis through months and years of diligent work, the programmers who tackled the bug were largely underappreciated.